Dirty Little Secrets Exposed

Strip revealed unhygienic hair removal practices of rival salons through a bold showcase filled with shavers on Clear Channel Singapore

[Click to read]

Dirty Little Secrets Exposed

Increased presence for Clear Channel Singapore on Orchard Road

Clear Channel Singapore was recently awarded the contract to manage the outdoor advertising space at Peranakan Place Complex.

[Click to read]

Perankan Place Complex
[End of Slide 3]
 

divider-newsLocal News




19106002_1551258384905754_3994984782581033304_n

Despicable Me 3 Delights with Augmented Reality OOH Advertising

by Orange Tan | Jun 22, 2017

Singapore-- Despicable Me 3, the latest instalment in this hugely popular animated film, has stayed on-brand with an entertaining out-of-home campaign that layers augmented reality (AR) experience through Clear Channel Singapore’s platform. 

There is more than meets the eye in the Despicable Me 3 advertisements on Clear Channel Singapore’s 6-sheet panels. By scanning the posters with an AR app, audiences see a trio of minions prompting them to ‘Follow Mel’, the newest minion and ringleader of the enthusiastic group, leading to a catchy YouTube clip starring beloved characters beckoning viewers to ‘book your tickets now’. Fans may also take photos with the AR minions and seamlessly share it on social media, giving extra mileage to their brand experience.

To bridge offline with online, the campaign utilised Clear Channel’s Connect- a suite of digital mobile solutions. There are diverse ways to use Connect to meet campaign objectives - driving traffic to M-commerce; entertaining with games, videos and music; encouraging interaction and boosting brand advocacy via real-time polling and social media engagements, in addition to AR. Consumers simply tap or scan their smartphone over Connect’s NFC tag or QR code like in this campaign, or connect via Bluetooth to Beacon-ready panels, to instantly open a gateway to an online brand experience.

For clients, executions of Connect campaigns are straightforward with Clear Channel being the single point of contact- managing the resources, production, and technology partner. “When brands consider using technology such as AR, there are concerns about quality, scale, coordination, etc. Our platforms and partnerships enable advertisers to execute innovative ideas at ease with the right partners that understand the business and campaign needs,” said Amanda Woo, Head of Commercial, Clear Channel Singapore.

“We often advise clients that the simplest executions are the most effective, bearing in mind dwell time at bus and taxi shelters. With Connect, we address the on-the-go and mobile-first audience, and bring valuable content to them via mobile interaction,” Woo added.

The Despicable Me 3 AR execution is being featured on 100 faces of 6-sheets from now until 21 June 2017. The campaign is also boosted by 100 Play digital panels.

Despicable Me 3 is now showing in cinemas.

Media Agency: MEC 

17 comments

Leave a comment
  1. bhangad singh | Jul 24, 2017
    Want to get free gems and coins? – Use Brawl Stars hack Android/iOS - free gems generator. If you are searching for a tool with which you can get unlimited gems and coins in
  2. bhangad singh | Jul 24, 2017
    Want to get free gems and coins? – Use Brawl Stars hack Android/iOS - free gems generator. If you are searching for a tool with which you can get unlimited gems and coins in
  3. sneha | Jul 22, 2017
  4. marina | Jul 21, 2017
  5. Epson Help Number | Jul 21, 2017
    Hey!! Superb Post.We provide Epson Printer Support.if you want any solution related to Epson Printer than visit here: Epson support
  6. chelsie anayas | Jul 21, 2017
  7. jon009 | Jul 17, 2017
  8. Technical Support Websites | Jul 17, 2017

    http://www.avastcomsetup.com/

    http://supportfornorton.com/ 

    http://gmailcustomerservice.com/

    http://www.officecomsetup.ca

    http://www.officesetupenterkey.com

    http://www.officecomsetup.co

  9. Candice | Jul 12, 2017
    One of the perfect way to advertise the brand and goods. I am so delighted to be here and to see this impressive post. Anand Vihar Escorts
  10. Delhi | Jul 12, 2017
  11. Monika | Jul 12, 2017
    Excellent information on your blog, thank you for taking the time to share with us. Gurgaon Call Girls Russian escorts in delhi Delhi Call Girls Call girls in Jaipur Escorts in Delhi
  12. Lomas | Jul 11, 2017

    That is the very good approach the morning cartoons are used to end each episode with short public service message to acknowledge people or aware them about buying research papers. Nowadays on television, the advertisements are very well-known and people able to learn lots of things as well.

  13. microsoft helpline | Jul 10, 2017
    Hey! Nice post thanks for sharing this.....if you want any solution related to Microsoft like (MS Office, MS Excel,etc) than visit here:Microsoft Support Number
    Microsoft Office Tips
  14. HP Helpline | Jul 10, 2017
    Hey! Nice post. We provide HP Printer Support.if you want any solution related to HP Printer than visit here: HP Support Number
  15. canon helpline | Jul 10, 2017
    Hey! Nice post. We provide Canon Customer Service.if you want any solution related to Canon than visit here: Canon Helpline Number
  16. Suhana Khan | Jul 07, 2017

    Thank you for the information you provide, it helped me a lot! it's great that I known this site! Can you sharing some updates on how you have made this powerful post.

    Delhi Escorts Girls   Mahipalpur Escorts Services Escorts in Udaipur Services Escorts Services in Jodhpur Jaipur Escorts Services Delhi Call Girls Services

  17. Lono | Jul 02, 2017

    Leave a comment

    Follow us on     icon-fbicon-youtubeicon-twittericon-instagram