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Himalaya

Himalaya showcases their Neem range with Clear Channel Singapore’s create

by Debbie Wong | Nov 07, 2013

The Himalaya Drug Company Pte. Ltd, a brand synonymous with safe and efficacious herbal products showcased the effectiveness of Himalaya Neem’s range of products through Soho Square and IPG Media Brands with Clear Channel Singapore’s Out-Of-Home bus shelter media.

To further boost the awareness for their static 6-sheet poster campaign and build impact for product awareness amongst their target audience, Himalayas used Clear Channel’s create to place an innovative 3D execution at bus shelters along Grange Road and Stamford Road. 

The 3-metre tall execution features a 3D replica of Himalaya’s Purifying Facial Wash bottle. Within the 3D replica of the bottle, a lenticular poster showcases the effect Himalaya’s Purifying Neem Facial wash has against pimples - when viewed from one angle, a model is shown having trouble with pimples, and when viewed from a different angle, the model appears with clear skin next to the tagline “Simplest way to prevent pimples” and the Himalaya Neem range.

The entire campaign is also out on Magazines and will run till December.

Media Agency: IPG Mediabrands
Creative Agency: Soho Square Advertising & Media Communications.

About Clear Channel Singapore (CCS)
Every day, Clear Channel Singapore provides 100 million opportunities for brands to meet people.

In 2001, Clear Channel Singapore was awarded the world’s largest street furniture contact to Design Build and Operate (DBO) 3,200 bus and taxi shelters for a 20 year period by the Land Transport Authority. With 80% of all bus shelters in Singapore, our second-to-none island wide coverage offers a variety of activation opportunities through six different media formats.

About Clear Channel International (CCI)
CCI works with advertisers to create inspiring out-of-home advertising campaigns, enabling brands to meet and engage people when they're out and about in 28 countries across Europe, the Asia-Pacific region and Latin America. The company has a growing portfolio that is currently made up of 650,000 displays which span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. It employs 5,800 people and, in 2012, its reported revenue was $1,668m.

CCI is part of Clear Channel Outdoor Holdings, Inc (CCO), the world’s leading out-of-home advertising company with operations in some 30 countries and reported total revenues of $3 billion USD in 2012. CCO is, in turn, 89% owned by Clear Channel Communications, Inc., the global media and entertainment company. The remaining 11% of CCO is traded on the New York Stock Exchange.


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