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SchiffMegaRed

Schiff MegaRed healthy heart beats across Clear Channel Singapore.

by Sing Yee Low | Aug 28, 2014

Clear Channel, the world’s leading out-of-home advertising company, partnered with Initiative Singapore to launch a nationwide visually interactive campaign for Reckitt Benckiser’s new heart supplement, Schiff MegaRed, across Singapore on its famed 6-sheet network. 

The campaign is aimed at raising top-of-mind awareness for Schiff MegaRed, USA’s No. 1 Vitamin, amongst health conscious individuals and educating them about the benefits of krill oil. Sourced from Antarctic krill and packed with vital Omega 3, Schiff MegaRed by RB, a major producer of health, hygiene and home products, is scientifically proven for a healthy heart. 

Leveraging Clear Channel’s create portfolio of innovative OOH solutions, four 6-sheet panels at bus shelters with high traffic of commuters (Marine Parade, Victoria Street, Orchard Boulevard and Robinson Road ) were selected to showcase a custom built panel. These panels feature a LED heart beat like a healthy heart, sending across a simple message to consumers that Schiff MegaRed is scientifically proven for a healthy heart. 

This creative execution will run alongside a static 6-sheet poster network targeted at 100 locations around supermarkets and convenient store, distributed island-wide. 

The campaign also runs on free to air and cable TV, and digital till the end of 2014. 

Creative Agency: Havas BKK
Media Agency: Initiative Media Singapore

About Clear Channel Singapore (CCS)

Every day, Clear Channel Singapore provides 100 million opportunities for brands to meet people. 

In 2001, Clear Channel Singapore was awarded the world’s largest street furniture contact to Design Build and Operate (DBO) 3,200 bus and taxi shelters for a 20 year period by the Land Transport Authority. With 80% of all bus shelters in Singapore, our second-to-none island wide coverage offers a variety of activation opportunities through six different media formats. 

About Clear Channel International (CCI) 

CCI works with advertisers to create inspiring out-of-home advertising campaigns, enabling brands to meet and engage people when they're out and about in more than 30 countries across Europe, the Asia-Pacific region and Latin America. The company has a growing portfolio, which is currently made up of over half a million displays, which span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. It employs over 5,000 people and, in 2011, its reported revenue was $1,667m. 

CCI is part of Clear Channel Outdoor Holdings, Inc (CCO), the world’s leading out-of-home advertising company with operations in more than 40 countries. CCO is, in turn, 89% owned by Clear Channel Communications, Inc., the global media and entertainment company. The remaining 11% of CCO is traded on the New York Stock Exchange.


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