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Tourism Western Australia wows the public on Clear Channel Singapore.

by Debbie Wong | Mar 30, 2015

Tourism’s Western Australia's latest branding campaign mesmerises the public with amazing transformational day and night images of two beautiful destinations beyond Perth on Clear Channel's bus and taxi shelters, starting 19th March.

The campaign aims to promote self-drive holidays in Perth and beyond and most importantly building a reputation for Western Australian as a great self-drive destination for holiday makers. To bring out the beauty of both day and night of regional Perth, a special technique known as reverse printing has been applied to the posters. This allows the poster to display a different effect of the visual under the different light settings of the environment. Under the sun (daytime), these special posters bring out the grandeur of two iconic Western Australia’s offerings; The Pinnacles in Cervantes and Observatory Point in Esperance. While in the dark (night time), the posters transform and you will see the magical and captivating starry skies of The Pinnacles and Observatory Point.

20 central bus shelters have been handpicked for these specially printed 6-sheet posters to be up, reaching out to the campaign’s target audience of singles/ DINKs, middle-income experience travellers of age 25 to 50 years old.

Connect is also activated for this campaign to drive deeper and more meaningful engagement with the public. With a simple tap or scan of the NFC chip or QR code embedded on our 6-sheet panels using their smartphones, the public can access exclusive deals to Perth, Western Australia on Bestperthdeals.com/Singapore.

This creative execution will run alongside with 90 standard print 6-sheet posters well-distributed on Clear Channel bus/taxi shelters island-wide. This campaign also runs on print and digital over a 2-month period.

Creative Agency: Clear Channel Singapore
Media Agency:
OMD Singapore

About Clear Channel Singapore (CCS)
Every day, Clear Channel Singapore provides 100 million opportunities for brands to meet people.

In 2001, Clear Channel Singapore was awarded the world’s largest street furniture contact to Design Build and Operate (DBO) 3,200 bus and taxi shelters for a 20 year period by the Land Transport Authority. With 80% of all bus shelters in Singapore, our second-to-none island wide coverage offers a variety of activation opportunities through six different media formats.

About Clear Channel International (CCI)
CCI works with advertisers to create inspiring out-of-home advertising campaigns, enabling brands to meet and engage people when they're out and about in more than 30 countries across Europe, the Asia-Pacific region and Latin America. The company has a growing portfolio, which is currently made up of over half a million displays, which span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. It employs over 5,000 people and, in 2011, its reported revenue was $1,667m.

CCI is part of Clear Channel Outdoor Holdings, Inc (CCO), the world’s leading out-of-home advertising company with operations in more than 40 countries. CCO is, in turn, 89% owned by iHeartCommunications, Inc, the global media and entertainment company. The remaining 11% of CCO is traded on the New York Stock Exchange.


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