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Brands Essence of Chicken

BRAND’S® Essence of Chicken launches OOH campaign to raise awareness for its new campaign

by Sing Yee Low | Nov 11, 2015

Singapore – BRAND’S®, UM Singapore, M&C Saatchi and Clear Channel collaborated and brought together a creative out-of-home campaign that leverages on the everyday spaces of the consumers to raise awareness for its new brand campaign, GET SET featuring Dr. Mok Yin Ren.  

For 180 years, generations have trusted BRAND’S® Essence of Chicken for its goodness. BRAND’S® seeks to help people live their best with better physical and mental health.

The objective of this campaign is to introduce BRAND’S® Essence of Chicken’s - “GET SET” proposition. Just as its name implies, the “GET SET” proposition is about getting prepared to face everyday challenges with focus and energy. Whether it’s on the job, on the track or on the road to academic completion, everyone has a pursuit. Whichever it may be, the only thing that remains true: Preparation is everything. It targets people who set goals and are prepared to work for those goals, providing them with the needed concentration and energy along their journey. 

8 Clear Channel owned bus shelters have been strategically selected to showcase a three dimensional bigger than life BRAND’S® Essence of Chicken iconic bottle that is also further supported by 100 faces of 6-sheet printed posters on Clear Channel’s network for 2 weeks.  

“Clear Channel team has pro-actively supported BRAND’S®, giving professional advice on creative buys and maximising the exposure of our campaign. It was a breeze to work with them and we have received positive feedback about the bus stop ads.” Yenn Lim, Head of Marketing (Singapore), Cerebos Pacific Limited.