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Clear Channel leads Digital Out-Of-Home (DOOH) advertising in Asia – with a seven-fold expansion of its digital 6-sheet inventory.

by Sing Yee Low | Nov 11, 2015

Singapore – Outdoor advertising has reached new heights! From 30 to 200 panels, Clear Channel Singapore continues to dominate the digital out-of-home industry with their latest state-of-the-art technology with an intensive coverage island wide. 

At present, Clear Channel offers high definition digital panels situated in prime locations, reaching out to city dwellers. The expanded bus shelter networks will light up Singapore skies with the 75-inch digital screens and will be deployed across the island.  With effect from the end of the year, brand owners can look forward to new ways to connect and engage with their target audiences. 

The new additions will provide contextual advertising solutions which will be a refreshing alternative in this classic medium. Embedded with a HD Camera, colour, gender and object recognition can be executed seamlessly. Beyond audience-triggered content, dynamic targeting messages can be activated based on weather, time, date, news and events. The touch screen functionality would also allow for an interactive and immersive digital experience. 

The digital panels are capable of displaying real time information with updates or feeds sourced from social media platforms or directed web links. Such instantaneous information can help consumers make decisions and fuel greater call to action on advertising messages. 

New features such as beacons and speakers will be available in 2016. 

The anticipation is over as we welcome the rebirth of the oldest advertising medium!  In the modern media landscape, with all of the capabilities insinuated, DOOH is expected to become a highly effective and affordable mass medium of the future. The future is digital and it is happening now! 

Digital out-of-home is poised to become one of the most powerful communication tools in the outdoor space. Partners and brand owners can look forward to experience and explore the exclusive capabilities on 13th November 2015 at the Singapore Flyer.  

“Outdoor advertising: the world’s oldest advertising medium is constantly reinventing itself as the newest. Our existing inventory is coming into its own in the digital age, as technologies allow us to be relevant, creative and innovative.  

Out-of-home is the last remaining true form of broadcast. We introduced Singapore’s first digital out-of-home bus shelter network - way back in 2012. Today, we introduced a seven-fold expansion of our DOOH network.  

This is a significant investment, a significant commitment and a significant moment in digital out-of-home (DOOH) in Singapore. This is also an investment with purpose.  

Our Play inventory is powered by back-end technology that allows brands to ad-serve content effortlessly be it dynamic, real-time messaging, gender recognition, colour recognition, footfall tracking, eyeball tracking, sound or touch we contextualize content and make your campaign meaningful – with Play.” 

– Kelly Khoo, Chief Executive Officer of Clear Channel Singapore.