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Pandora Valentine's Day

Pandora seduces the public with larger than life charms.

by Debbie Wong | Feb 17, 2016
Pandora artfully launches its latest Valentine’s Collection through elegant 3D builds on selected Clear Channel bus and taxi shelters in the heart of the city.

The campaign showcases its iconic charms on 5 strategically chosen bus/ taxi shelters in Central Business District and Orchard area; B07 Bras Basah Road, B01 Church Street, B01 Orchard Turn, Taxi Stand on Selegie Road and B03 Stamford Road. Clear Channel’s signature 6-sheet panels have been gutted for optimal effect, allowing the spotlight to be on the supersized Valentine’s Collection 2016 charms.

With a concise call-to-action, commuters are prompted to interact with the campaign using their smartphones through Connect. Upon tapping or scanning of the NFC or QR code, the public will be directed to http://www.clozette.co/pandora-valentines where they are able to view the full collection. At the same time, they are encouraged to share their very own Pandora moment on Instagram with the following hashtags; #PandoraSingapore and #ValentinesMoment. Five lucky winners will walk away with a limited edition Valentine’s Day Pandora silver bracelet each.

“As we enter this new phase for the Pandora brand, we are excited to see these larger-than-life renditions of our Valentine’s Day charms on the streets of Singapore. With the ability to also connect to inspirational love stories on mobile, we feel this truly brings our brand and its promise to life.” – Fion Tin, Brand Marketing Director of Pandora.

“It is inevitable that we should all start treating OOH as the new shopfront, as more customers begin browsing before entering stores. OOH acts in real-time to trigger purchasing appetites.” – Kelly Khoo, Chief Executive Officer of Clear Channel Singapore.

The campaign runs for 2 weeks in February 2016.

Media Agency: OMD