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Zootopia

Characters of Disney’s Zootopia come to life on Clear Channel Play digital screens.

by Debbie Wong | Feb 24, 2016

Singapore – As part of promotional efforts for their latest animated film, Zootopia, The Walt Disney Studio Singapore showcases the characters on Clear Channel’s Play digital OOH network.   

The modern mammal metropolis of Zootopia is a city like no other. Comprised of habitat neighbourhoods like ritzy Sahara Square and frigid Tundratown, it’s a melting pot where animals from every environment live together—a place where no matter what you are, from the biggest elephant to the smallest shrew, you can be anything. But when rookie Officer Judy Hopps (voice of Ginnifer Goodwin) arrives, she discovers that being the first bunny on a police force of big, tough animals isn’t so easy.

Determined to prove herself, she jumps at the opportunity to crack a case, even if it means partnering with a fast-talking, scam-artist fox, Nick Wilde (voice of Jason Bateman), to solve the mystery

Directed by Byron Howard (“Tangled,” “Bolt”) and Rich Moore (“Wreck-It Ralph,” “The Simpsons”), co-directed by Jared Bush (“Penn Zero: Part-Time Hero”), and produced by Clark Spencer (“Wreck-It Ralph”), Walt Disney Animation Studios’ comedy-adventure “Zootopia” opens in theatres on February 25, 2016

 
The campaign cleverly leverages on the dynamism of Clear Channel’s Play digital screens by featuring the comical characters of Zootopia on actual backdrop of the ten carefully selected bus or taxi shelters in key regional hubs of Singapore. By doing so, the characters are brought to life when commuters look at these digital screens. It aims to create hype around the animated film, drawing the attention of the mases especially the Millennials, young adults and families with kids.

The campaign runs on Clear Channel’s PlayGround network of 100 digital screens for 3 weeks, till 2nd March 2016.

“This is less augmented reality, even lesser virtual reality. This campaign is more about the content that the brand owns, and the context that OOH is so apt at delivering. Our full motion digital OOH inventory, Play, is in a prime position to become a content platform, in and of itself. Brands can broadcast from, and users can contribute to. Exciting times ahead.” – Kelly Khoo, CEO of Clear Channel Singapore

Creative Agency: Factory Communications, CNS Connections
Media Agency:
Dentsu


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