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Liang Court Gachapon WEB

Liang Court excites Gachapon fans with giveaways!

by Debbie Wong | Apr 05, 2016

Singapore – Clear Channel in partnership with AsiaMalls Management, AGI Communications and 3ad, have executed an enormous 3D capsule dispensing machine on Clear Channel signature 6-sheet advertising panel to attract shoppers and diners to Liang Court, a mall well-known for its collection of Japanese-influenced retailers and F&B establishments.

The campaign cleverly uses a childhood favourite to capture the attention of commuters traveling into CBD. The giant gachapon (a Japanese term for a capsule dispensing machine) is custom built to fit over Clear Channel 6-sheet panel. When the knob turns, participants will be delighted with a surprise in a capsule.. These capsules contain a variety of goodies; ranging from attractive dining vouchers from F&B outlets to yummy candies, a sure win with every capsule. The aim is to attract shoppers and diners to Liang Court.

[Click here to watch video]

Apart from being able to track results (through redemption of the vouchers), it also engages the public in a fun and light-hearted manner.  

The campaign runs for 4 weeks; 31st March – 13th April 2016 at the bus shelter along North Bridge Road, opposite Bras Basah and National Library, followed by another 2 weeks from 21st April to 4th May 2016 at an undisclosed shelter located in the heart of Singapore’s famous shopping district -  definitely worth looking out for.  

“Liang Court, a mall managed by AsiaMalls Management Pte Ltd is well known as the destination of choice for quality F&B establishments, for example Tanyoto, Dulcet & Studio and Binji Nabe. This collaboration with Clear Channel is a fun and unique way to reach out to a larger audience and to promote Liang Court as an ideal dining destination for foodies.” -  Audrey Balakrishnan, General Manager, Group Centre Management & Leasing, AsiaMalls Management Pte Ltd.

Being an advocator of creativity in OOH, we constantly challenge ourselves to reimagine ideas that are contextually relevant to our clients’ briefs. For Liang Court, we applied the simple idea of instant gratification to drive traffic and incentivise spend at the mall. The redemptions have shown high interaction rates to keep up with demand, Liang Court has increased to 24,000 capsules to give away. Liang Court’s openness and readiness to adopt innovations in OOH has certainly made this first-time partnership a great one.” – Amanda Woo, Head of Marketing, Clear Channel Singapore.

Creative Agency: 3ad Group
Media Agency: AGI Communications