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Tourism New Zealand WEB

Take a virtual tour around New Zealand through Clear Channel Play.

by Debbie Wong | Apr 26, 2016

Singapore – Tourism New Zealand partners Air New Zealand and Singapore Airlines to launch a fully integrated digital out of home campaign that allows commuters to explore the natural wonders of New Zealand at their fingertips through a responsive touch and tell on Clear Channel Play digital screens.

The campaign, 100% New Zealand, features a map with stunning and mesmerising images of New Zealand natural landscape. With a simple call-to-action, ‘Tap on locations to see more’, the images transform into short videos, showcasing New Zealand’s varied landscapes and activities. 

This discovery journey into New Zealand continues when commuters tap on ‘Find out more’ at the bottom half of the screen. Commuters can easily navigate through the different activities; Journey to Middle Earth, Walk & Hike, Food & Wine, Road Trip, Family Fun and Wildlife.

10 Play digital screens have been purposefully chosen for this interactive execution. Most of which are found in the city centre of Singapore, with close proximity to shopping malls, offices and entertainment spots, reaching out to its target audience of families and prime youths (young couples and groups of friends).  A program instinctively picks up the 2 activities with the highest number of interactions and pushes the visuals to 100 more Play screens scattered across Singapore. 

The campaigns run for 3 weeks in April 2016.

“Singapore Airlines and Air New Zealand have been key partners for us in the market to make New Zealand more accessible and our joint ventures have been positive.  This outdoor campaign aims to encourage Singaporean travellers to visit and experience our amazing tourism activities during our stunning Autumn and Winter seasons in a more engaging and interactive manner.” – Steven Dixon, Regional Manager of Tourism New Zealand, South and South East Asia.

“We are pleased to collaborate with Tourism New Zealand for the very first time in this tripartite campaign with Air New Zealand and Singapore Airlines. Their debut touchscreen interactive creative has demonstrated the power of Play and its ability to enhance customer experience through high-impact content. We look forward to a continued partnership with Tourism New Zealand on this journey to develop new and innovative ways in OOH to drive consumer connect”. - Amanda Woo, Head of Marketing, Clear Channel Singapore.

Creative Agency: Dog Digital
Media Agency:
Starcom Mediavest Group