Proximity Packs

An insight-driven approach, based on an in-depth study of demographic and behavioural habits of consumers, the Proximity Packs are audience-targeted networks that help brands target the right people, at the right place, at the right time.

PROXPAX

About Proximity Packs

Our Proximity Packs are conceived through a 3-step site analysis:

People – Our strong island-wide distribution allows advertisers to connect with various demographic groups through knowing where they live, work and socialise.

Proximity – Easy targeting based on closeness to desired consumer environments; such as supermarkets, fast food restaurants, schools etc.

Patterns – Ensure repeated exposure around a certain environment.

The Proximity Packs

Everywhere
Create an impact across all 40 planning areas in Singapore. The Everywhere pack, ideal for brand awareness and publicity blitzes, contains 300 poster sites that deliver maximum reach and frequency through a “length-and-breadth” coverage.

Atas
Reach the high-net worth consumers with the Atas pack where poster sites are located within the vicinity of their residences, frequented places such as country clubs, and shopping malls in the prime areas.

Kopitiam Kakis
Targeted at consumers who love their local fare, the Kopithiam Kakis pack is constructed with poster sites are distributed within the vicinity of food courts, hawker centres and coffee shops in Singapore.

PG
The PG pack is aimed at teenagers and young adults where poster sites are located in environments in which they are mostly spotted at. This includes primary and secondary schools, junior colleges, ITEs and common hangouts spots such as sports complexes and cinemas.

SuperValueMeal
Effectively reach out to fast food consumers with the SuperValueMeal pack. Poster Sites in this pack are situated outside and en-route to fast food joints and retail malls that enable high influence on consumers and triggering impulse purchases.

Business-As-Usual
The BAU pack is crafted to capture the attention of employed audiences who hold 9am-6pm jobs where poster sites are located in the CBD, near to Business Parks and Industrial Estates.

Uniquely SG
The Uniquely Singapore pack is constructed to target tourists with each site in proximity of or en-route to tourist attractions, key shopping and cultural districts and hotels.
Having presence around these key areas ensures traction.

M18
The M18 pack targets the tertiary students and young adults aged 18 to 29 years old using findings from Clear Channel’s Research & Insights data and site placement in proximity to school campuses, universities, army camps and polytechnics.

Rev!
Gain traction from motorists with the Rev! pack. This pack is crafted with poster sites placed around arterial roads, petrol stations and major URA carparks to provide frequency and encourage memorability at the point of purchase.

Neighbourhood
Get through to the heartlanders and maximise reach with the Neighbourhood pack that has poster sites clustering around the immediate vicinity of the HDB Town Centres – community centres, schools, shophouses, heartland malls.

Fit-Buff
The Fit-Buff pack is created to reach out to sports enthusiasts by focusing on specific locations where they frequent most such as stadiums, gyms, sports halls and park connections.

When I Was Your Age (WIWYA)
Reach out to the young adults that fall between the age of 15 and 24. This pack is positioned in the natural habitat of this audience with poster sites concentrated from in and around educational institutes to other youth recreational hotspots like cinemas, gaming hubs and community clubs.

Spree
The Spree pack is designed to grasp the attention of shoppers. Poster sites are positioned in close proximity to favoured shopping hubs in Singapore where its constant presence around points-of-sale will influence purchase decisions and boost path-to-purchase.

Nest Egg
The Nest Egg pack with 200 poster sites is specially established to target the elder and cash-rich audiences that are highly sought-after by most advertisers.

Happy Hour
The Happy Hours pack is built within en-route proximity to watering holes and restaurants in Singapore. This maximises exposure and influences purchase behavior where consumers are most receptive and in a state of mind to spend.

Yummy Mummy
The Yummy Mummy pack targets the domestic and affluent CF(amily)O young moms who enjoy splurging on themselves and their families. The sites within this pack are situation in the precincts of pre-schools, hospitals, supermarkets and convenience stores.

SuperValueDeal
The SuperValueDeal pack targets grocery buyers with an everyday routine. With poster sites located in and around supermarkets and convenience stores, this pack increases exposure for newly-launched products and aids in maintaining brand sustenance which heightens top-of-mind recall.

Everywhere

Everywhere
Create an impact across all 40 planning areas in Singapore. The Everywhere pack, ideal for brand awareness and publicity blitzes, contains 300 poster sites that deliver maximum reach and frequency through a “length-and-breadth” coverage.

Atas

Atas
Reach the high-net worth consumers with the Atas pack where poster sites are located within the vicinity of their residences, frequented places such as country clubs, and shopping malls in the prime areas.

Kopitiam Kakis

Kopitiam Kakis
Targeted at consumers who love their local fare, the Kopithiam Kakis pack is constructed with poster sites are distributed within the vicinity of food courts, hawker centres and coffee shops in Singapore.

PG

PG
The PG pack is aimed at teenagers and young adults where poster sites are located in environments in which they are mostly spotted at. This includes primary and secondary schools, junior colleges, ITEs and common hangouts spots such as sports complexes and cinemas.

SuperValueMeal

SuperValueMeal
Effectively reach out to fast food consumers with the SuperValueMeal pack. Poster Sites in this pack are situated outside and en-route to fast food joints and retail malls that enable high influence on consumers and triggering impulse purchases.

Business-As-Usual

Business-As-Usual
The BAU pack is crafted to capture the attention of employed audiences who hold 9am-6pm jobs where poster sites are located in the CBD, near to Business Parks and Industrial Estates.

Uniquely SG

Uniquely SG
The Uniquely Singapore pack is constructed to target tourists with each site in proximity of or en-route to tourist attractions, key shopping and cultural districts and hotels.
Having presence around these key areas ensures traction.

M18

M18
The M18 pack targets the tertiary students and young adults aged 18 to 29 years old using findings from Clear Channel’s Research & Insights data and site placement in proximity to school campuses, universities, army camps and polytechnics.

Rev!

Rev!
Gain traction from motorists with the Rev! pack. This pack is crafted with poster sites placed around arterial roads, petrol stations and major URA carparks to provide frequency and encourage memorability at the point of purchase.

Neighbourhood

Neighbourhood
Get through to the heartlanders and maximise reach with the Neighbourhood pack that has poster sites clustering around the immediate vicinity of the HDB Town Centres – community centres, schools, shophouses, heartland malls.

Fit-Buff

Fit-Buff
The Fit-Buff pack is created to reach out to sports enthusiasts by focusing on specific locations where they frequent most such as stadiums, gyms, sports halls and park connections.

WIWYA

When I Was Your Age (WIWYA)
Reach out to the young adults that fall between the age of 15 and 24. This pack is positioned in the natural habitat of this audience with poster sites concentrated from in and around educational institutes to other youth recreational hotspots like cinemas, gaming hubs and community clubs.

Spree

Spree
The Spree pack is designed to grasp the attention of shoppers. Poster sites are positioned in close proximity to favoured shopping hubs in Singapore where its constant presence around points-of-sale will influence purchase decisions and boost path-to-purchase.

NestEgg

Nest Egg
The Nest Egg pack with 200 poster sites is specially established to target the elder and cash-rich audiences that are highly sought-after by most advertisers.

Happy Hours

Happy Hour
The Happy Hours pack is built within en-route proximity to watering holes and restaurants in Singapore. This maximises exposure and influences purchase behavior where consumers are most receptive and in a state of mind to spend.

Yummy Mummy

Yummy Mummy
The Yummy Mummy pack targets the domestic and affluent CF(amily)O young moms who enjoy splurging on themselves and their families. The sites within this pack are situation in the precincts of pre-schools, hospitals, supermarkets and convenience stores.

SuperValueDeal

SuperValueDeal
The SuperValueDeal pack targets grocery buyers with an everyday routine. With poster sites located in and around supermarkets and convenience stores, this pack increases exposure for newly-launched products and aids in maintaining brand sustenance which heightens top-of-mind recall.

Audience Knowledge

Download the Audience Infographics to find out more on audience profiles, media consumption behaviours, ad influence and travel behaviours.

The people on-the-go with the spending power, a penchant for convenience and heavy reliance on technology.

Motorists who are out-and-about making daily commutes.

The general group of consumers in Singapore.

The trend-chasers, the browsers, the fashionistas and the spenders.

The occasional, the frequent and the avid Food & Beverage enthusiasts.

The young and spontaneous who are heavily influenced by trends, technology and indulge in their lifestyles.