Case Studies Category: OutSmart Connect

The Challenge Pfizer wanted to raise the awareness of Pneumonia,  the second largest infection in Singapore, and encourage people, including those who work in the health industry to get vaccinated against it.  The challenge was the need to deliver meaningful audience insights to understand their audience, interests and whereabouts, related to Pneumonia and measuring the […]

Read More

Background For the movie launch of Star Wars: The Rise of Skywalker, The Walt Disney Company (Southeast Asia) launched a mixed media (digital and 6-sheet formats) campaign that leveraged on OutSmart which allowed the brand to connect seamlessly from out-of-home to online to increase conversions, with cross-device and cross-channel targeting. With location intelligence, we delivered […]

Read More