Data
We lead the way in making OOH scientific: data-led, fact-based, and insight-driven. It is an integral part of everything we do, which is why we continuously invest in new research initiatives that further our understanding of the audiences we reach and the impact our advertising has on consumers.
WHAT IS OUTSMART?
Helping you plan and buy out-of-home, smartly.
How will OutSmart benefit me?
Download our OutSmart Kit
here to find out more.
OutSmart Pin
An audience-centric approach to buying OOH. Use location intelligence to inform where your ads should appear.
OutSmart Connect
Recapture their attention with relevant and specific retargeting experience.
WHAT IS CCRM?
Commissioned to an independent third party research company, Clear Channel Research Monitor (CCRM) is a pre/post survey research that measures ad recall of a campaign and brand perception.
How will CCRM benefit me?
Clear Channel Research Monitor helps to determine the following metrics for your static out-of-home campaigns:
Source of Recall
Media platforms where respondents recall seeing the ad.
Ad Perception
Feedback on visual appeal and messaging.
Ad Effectiveness
Measures if objectives of ad have been met.
Brand/Category Awareness
Where the brand stands amongst competitors.
Brand/Category Perception
The brand’s positioning and public’s preconceived idea of the brand.
WHAT IS LEXI?
Lexi is Clear Channel Singapore’s pioneering and award-winning*
audience-understanding video analytics system that tracks and measures the performance of out-of-home campaigns on our Play digital screens.
*The Spark Awards 2017 for Best Insights and Research Project by Media Owner, Gold
How will LEXI benefit me?
LEXI provides the following for your Play+ Display campaigns:
Accountability & Measurability
Provides actual campaign performance for your digital
out-of-home investments.
Smarter Planning
Plan with confidence using
sharper data to increase the
accuracy of audience targeting
with pre-campaign and
post-campaign insights.
Creative Optimisation
Maximise the campaign’s impact with A/ B creative testing to identify the more effective visuals.