At Clear Channel, research and insight plays an integral part in everything we do. That’s why we’re continuously investing in new and engaging research that furthers our understanding of the audiences we reach and the impact our Out of Home (OOH) advertising has on the consumer.
WHAT IS OUTSMART?
Helping you plan and buy out-of-home, smartly.
Recapture their attention with relevant and specific retargeting experience.
WHAT IS CCRM?
Commissioned to an independent third party research company, Clear Channel Research Monitor (CCRM) is a pre/post survey research that measures ad recall of a campaign and brand perception.
How will CCRM benefit me?
Clear Channel Research Monitor helps to determine the following metrics for your static out-of-home campaigns:
Source of Recall
Media platforms where respondents recall seeing the ad.
Feedback on visual appeal and messaging.
Measures if objectives of ad have been met.
Where the brand stands amongst competitors.
The brand’s positioning and public’s preconceived idea of the brand.
WHAT IS LEXI?
Lexi is Clear Channel Singapore’s pioneering and award-winning*
audience-understanding video analytics system that tracks and measures the performance of out-of-home campaigns on our Play digital screens.
*The Spark Awards 2017 for Best Insights and Research Project by Media Owner, Gold
How will LEXI benefit me?
LEXI provides the following for your Play+ Display campaigns:
Accountability & Measurability
Provides actual campaign performance for your digital
Plan with confidence using
sharper data to increase the
accuracy of audience targeting
with pre-campaign and
Maximise the campaign’s impact with A/ B creative testing to identify the more effective visuals.