Data

At Clear Channel, research and insight plays an integral part in everything we do. That’s why we’re continuously investing in new and engaging research that furthers our understanding of the audiences we reach and the impact our Out of Home (OOH) advertising has on the consumer.

WHAT IS OUTSMART?

A location-intelligence and exposure-to-conversion tool. Understand and measure offline attribution and offline-to-online (O2O) consumer behaviour with location data and in-depth behavioural insights.

How will OutSmart benefit me?

Enrich your audience profiles, target & measure the offline consumers and improve advertising ROI.

Movement

People Movement

Travel patterns of your customers.

Places

Places

Store visitor trends and your competitor’s.

Profiling

Customer Profiling

Customer demographics that include gender and age group.

customer-insight

Customer Insights

Know their interests, brand and category affinities.

mobile

Mobile Targeting / Re-targeting

Target your audience at influential times and places.

WHAT IS LEXI?

LEXI is Clear Channel Singapore’s pioneering audience- understanding video analytics system that tracks and measures the performance of out-of-home campaigns on our Play digital screens.

How will LEXI benefit me?

Accountability & Measurability

Provides actual campaign performance for your out-of-home investments.

Smarter Planning

Plan with confidence using sharper data to increase the accuracy of audience targeting with the provision of pre-campaign and post-campaign data.

Creative Optimisation

Maximise the campaign’s impact with A/B creative testing to identify the more effective visuals.

What can LEXI analyse?

Footfall

Monitors the number of people within the bus shelter.

Views

Tracks the number of people who viewed the ad.

Attention

Measures the average time span of your audience’s views.

Demographics

Identifies audience by age groups and gender.

WHAT IS CCRM?

Commissioned to an independent third party research company, Clear Channel Research Monitor (CCRM) is a pre/post survey research that measures ad recall of a campaign and brand perception.

How will CCRM benefit me?

Clear Channel Research Monitor helps to determine the following metrics for your static out-of-home campaigns:

Source of Recall

Media platforms where respondents recall seeing the ad.

Ad Perception

Feedback on visual appeal and messaging.

Ad Effectiveness

Measures if objectives of ad have been met.

Brand/Category Awareness

Where the brand stands amongst competitors.

Brand/Category Perception

The brand’s positioning and public’s preconceived idea of the brand.