At Clear Channel, research and insight plays an integral part in everything we do. That’s why we’re continuously investing in new and engaging research that furthers our understanding of the audiences we reach and the impact our Out of Home (OOH) advertising has on the consumer.
WHAT IS OUTSMART?
A location-intelligence and exposure-to-conversion tool. Understand and measure offline attribution and offline-to-online (O2O) consumer behaviour with location data and in-depth behavioural insights.
How will OutSmart benefit me?
Enrich your audience profiles, target & measure the offline consumers and improve advertising ROI.
Travel patterns of your customers.
Store visitor trends and your competitor’s.
Customer demographics that include gender and age group.
Know their interests, brand and category affinities.
WHAT IS CCRM?
Commissioned to an independent third party research company, Clear Channel Research Monitor (CCRM) is a pre/post survey research that measures ad recall of a campaign and brand perception.
How will CCRM benefit me?
Clear Channel Research Monitor helps to determine the following metrics for your static out-of-home campaigns:
Source of Recall
Media platforms where respondents recall seeing the ad.
Feedback on visual appeal and messaging.
Measures if objectives of ad have been met.
Where the brand stands amongst competitors.
The brand’s positioning and public’s preconceived idea of the brand.