Ideas Lab
Use our Ideas Lab as a story-telling vehicle, to tell your brand story in imaginative ways.
Ideas Lab introduces Out of Home (OOH) innovations, leveraging new technologies and data-driven concepts to deliver first-in-market solutions.
The Sparks Award 2018, Gold Award, Best Creative Team
New Technology
Voice Recognition
Amplify your brand message through voice-activated interactive content on our ad displays panels or screens. Audiences can use words, volume and pitch to control to trigger desired outcomes. Heighten interactivity by integrating games, dispense products or triggering content playback.
New Technology
New Shopfront
with Instant Payment
Transform our ad displays into your new shopfront, allowing your audience to transact seamlessly and securely with a simple tap of their credit card or a QR code scan. Drive transactions on e-commerce or dispense instant products with a purchase.
First-in-Market
Vehicle
Recognition
Serve hyper-targeted, contextually relevant ads live using an array of leading edge technology. By layering deep learning capabilities with real-time vehicle image or video profiling and data-driven API’s, deliver highly personalised and contextually relevant content.
Data-Driven Innovation
Geo-targeting
Explore data-driven solutions by leverage the flexibility of Digital OOH combined with our leading-edge technology innovations., Deliver the right message, at the right time, to the right audience.
Data-Driven Innovation
Content Platform
Content is king and it is increasingly working its way to the forefront of all marketing strategies. From text, video and imagery, social media to a live feed, our Play digital platform amplifies your content to 4 million* commuters per day!
*Source: Land Transport Authority (LTA) 2017 / Straits Times Graphics
Plug & Play
Claw Machine
For your next brand sampling experience, invoke nostalgia and curiosity like no other with our purpose-built claw machine. A delightful fun-fair favourite with the young and the young-at-heart.
Plug & Play
Dispenser
There are countless ways to fulfil an order or a wish, and none will give you as much pleasure as an instant gratification right at our ad display panels. Integrate a dispenser or vending machine with your interactive campaign and put a big smile on the faces of your target audiences.
Plug & Play
Facial & Colour
Recognition
Once the realm of fantasy science fiction entertainment, facial-, colour-, emotion-, and gender-recognition technologies are today readily accessible technologies for your interactive campaigns. Combine your brand message with blue sky thinking, some programming and software with our on-board webcam to engage your desired audience, emotion, behaviours, emotions and outcomes.
Plug & Play
Photo booth
Smile, you’re on camera! From the young to the young-at-heart, everyone seems to know exactly what to do when our larger-than-life Play digital screens turn to selfie camera mode – why, pose, of course! To close the loop on conversion, combine with email, SMS or QR scan which allows you to retarget and re-market.
Plug & Play
Live Streaming
Open a real-time window from your live event right onto our ad display screens, whether the event takes place in Singapore or somewhere in the world or the world wide web. Deliver your message fresh from the source!
HEllO
MAKE
Open a real-time window from your live event right onto our ad display screens, whether the event takes place in Singapore or somewhere in the world or the world wide web. Deliver your message fresh from the source!