Ideas Lab
Bring your brand story to life in extraordinary ways.
Whether your goal is to capture attention, drive results through sampling, fire up your audiences’ imaginations with OOH innovations, creative technologies, data-driven concepts, and first-in-market unforgettable experiences.
Ask for our creative solutions – Create, PlayLive! and Connect, at sales@clearchannel.com.sg.
The Sparks Award 2018, Gold Award, Best Creative Team
Impact
3D Creative
Reach out to your target audiences effectively in a fun and creative manner by bringing an experience to the streets of Singapore in the form of larger-than-life 3D creatives.
Impact
Smoke Machine
The most creative form of outdoor advertising takes a message and amplifies it in an unexpected manner. Break the boundaries and set the bus shelter ad ‘on fire’ with an in-built ventilator dispersing smoke that will steal the audience’s attention.
Impact
Water Tank
Cut through the clutter in the outdoor medium with a visual standout creative that makes a campaign unmissable. With added bubbling effects and strategic placements, this promises the delivery of top-of-mind recall.
Engagement
Experiential
Build brand popularity by giving your audience an immersive experience that transports them to an alternate reality. Engage them at where they live, work, and play to amplify the contact and experience, to effectively tell a story and strike a chord.
Engagement
Facial & Colour Recognition
The once far-fetched innovations such as facial-, colour-, emotion-, and gender-recognition technologies are today readily accessible technologies for your interactive campaigns. Combine your brand message with blue-sky thinking, some programming and software with our on-board webcam to engage your desired audience.
Engagement
Photobooth
Smile, you’re on camera! From the young to the young-at-heart, everyone seems to know exactly what to do when our larger-than-life Play digital screens turn into selfie camera mode – why, pose, of course! To close the loop on conversion, combine with email, SMS, or QR Scan which allows you to re-target and re-market.
Conversion
Digital Claw Machine
For your next brand sampling experience, invoke nostalgia and curiosity like no other with our digital claw machine. A delightful fun-fair favourite with the young and the young-at-heart.
Conversion
Shopfront with Instant Payment
Transform our ad displays into a shopfront, allowing your audience to transact seamlessly and securely with a simple tap of their credit card or a QR code scan. Drive transactions on e-commerce or dispense instant products with a purchase.
Conversion
Dynamic Live Data
Explore data-driven solutions by leveraging the flexibility of digital OOH combined with our leading-edge technology innovations that allow for API live feeds. Elevate your audience decision journey by delivering the right message, at the right time, and to the right audience.