24/7 Freshness Fiesta: foodpanda changes the grocery game!

15 May 2023

Singapore, 15 May 2023 — foodpanda Singapore has unveiled a 2D creative in collaboration with Clear Channel Singapore, specifically to feature the latest CHILL: We got you fresh! Campaign. The campaign fronts foodpanda’s online grocery store pandamart, with the objective of highlighting their wide range of fresh produce. The campaign also aims to feature their 24-hour availability and fast deliveries of within 30 minutes – the only store in Singapore to-date to be able to offer round-the-clock, hyper fast deliveries of groceries.

The campaign features foodpanda’s iconic mascot, Pau-Pau, standing by an illuminated fridge that highlights fresh vegetables and fruits, to simulate what a well-stocked fridge will look like. This eye-catching installation is meant to cater to working adults, including those with young children, who prefer to cook their own meals after work and would appreciate a quick, grocery delivery service that helps them to save time. By leveraging the 2D creatives, foodpanda Singapore aims to grow pandamart as consumers’ go-to grocery platform by highlighting the convenience of purchasing quality fresh groceries even as they are on the go, or from the comfort of their home. The execution is strategically located at Robinson Road near Capital Tower and Serangoon Central outside NEX mall, targeting high-traffic areas with a significant footfall. The campaign will run until 7th June 2023.

“We partnered with foodpanda on a user-generated campaign earlier this year that transformed the way they engaged with their consumers. This was done by integrating online and offline experiences and involving them in the brand story. Building on that success, we have created a visually stunning 2D execution on our bus shelters to showcase the convenience and simplicity of ordering groceries from pandamart. Our aim is to drive app traffic and boost customer acquisition for foodpanda through a cohesive and memorable experience.” – Amanda Woo, Chief Development Officer, Clear Channel Singapore.

“When our customers look at our advertisements, we want them to think of freshness – not only in the products that they can purchase conveniently from pandamart, but also the freshness of the content and the way that our advertising messages are displayed. As we continue to grow pandamart’s visibility to be Singaporeans’ grocer of choice, we need to constantly think of creative, effective ways of showcasing pandamart and what it offers. This campaign is a great illustration of how we can do so, and we’re excited to see how we can continue delivering freshness, in both produce and experience.” – Judson Teo, Head of Marketing for New Verticals, foodpanda Singapore.

We partnered with foodpanda on a user-generated campaign earlier this year that transformed the way they engaged with their consumers. This was done by integrating online and offline experiences and involving them in the brand story. Building on that success, we have created a visually stunning 2D execution on our bus shelters to showcase the convenience and simplicity of ordering groceries from pandamart. Our aim is to drive app traffic and boost customer acquisition for foodpanda through a cohesive and memorable experience.

- Amanda Woo
Chief Development Officer, Clear Channel Singapore.