Singapore — As part of an integrated campaign aimed to raise awareness of Universal Studios Singapore’s Halloween Horror Nights 9, Clear Channel Singapore and Havas Media set off the first-ever roving escape room challenge for Resorts World Sentosa’s highly-anticipated annual Halloween event.

Set in a dark, dirty and damp prison called Hell Block 09, the experiential installation takes on the concept of an escape room – a game in which players cooperatively discover clues and go through a series of challenges to escape in a given time. The truck gives fans a sneak preview of one of the haunted houses they can expect to experience at Halloween Horror Nights 9 in Universal Studios Singapore.

Targeted at millennials and horror-seeking fans, the interactive installation will be located at Bugis+ till 15^th September, National Technology University (NTU) from 16^th to 19^th September, Mandarin Gallery & Orchard from 20^th to 22^nd September and RWS Bull Ring from 23^rd to 25^th September 2019.

We have gone beyond just bus stop shelters for this campaign to give audience a heart-raising immersive experience that transports them to an alternate reality. Unlike other mediums, such outdoor activations, taking place where the campaign’s audience live, work and play, makes use of the proximity with them to amplify the contact and experience, to effectively tell a story and strike a chord. This in turn builds brand popularity and drive path to purchase tickets to Universal Studios Singapore’s Halloween Horror Nights 9.”, says Amanda Woo, Chief Development Officer.

Universal Studios Singapore’s Halloween Horror Nights 9 will run from 27 September till 31 October. Featuring all-new frights across 16 event nights, fans can experience five haunted houses, two scare zones and two killer shows. More information on the event can be found at www.halloweenhorrornights.com.sg