Clear Channel Singapore delivers Out-of-Home attribution with ‘OutSmart’.
Singapore — Clear Channel Singapore announced the launch of its location intelligence and exposure-to-conversion tool, OutSmart, last Thursday, at their 3rd edition of The Ideas Seminar*, an annual series of talks and masterclasses by thought-provokers in the Marketing, Media and Creative industries.

Kelly Khoo, CEO of Clear Channel Singapore delivered in an opening address on how OutSmart will help brands understand and measure offline attribution and offline-to-online (O2O) consumer behaviour with location data and in-depth behavioural insights.

Partnered with Lifesight, OutSmart is backed by Lifesight’s AI powered location intelligence SaaS platform that delivers customised data metrics relevant to the Out-of-Home environment and behavioural data on commuters’ journeys.

Out-of-Home attribution with OutSmart is designed to perform as a pre-campaign planning tool to measure people movement, combined with demographic data, thus enabling smarter campaign planning; a post-campaign tool delivering Out-of-Home attribution by providing intelligence such as store visits, visitation patterns, lead time to conversion, brand affinities and more; and a mobile targeting and re-targeting tool that will help achieve greater ROI and target offline-to-online.

“Clear Channel Singapore has invested in data for the last 18 years, and we continue to improve our data and insights offering to cater what the market needs. In 2017, we announced our award-winning audience understanding video-analytics called LEXI to meet the demands for sharper measurements in digital out-of-home. With OutSmart, location intelligence allows us to get proof-points on OOH attribution, at every stage of an advertiser’s campaign.”, says Kelly Khoo, CEO, Clear Channel.

“With this sophisticated location data that enables us to communicate our competitive advantage by delivering the right audiences for our clients, we can attribute the impact of OOH, be it conversion, footfall or visits to sites. On top of that, brands can now compare the impact of a campaign across different marketing channels and points-of-interest. This will help in optimising their spends and finally better understand the offline world,” she adds.

“Location intelligence is ushering in a new era for OOH where their audiences are measurable and deep consumer insights powers better decision making than ever possible before. We are excited to partner with Clear Channel Singapore to power these capabilities for brands across the region, helping them optimise their OOH campaigns and increase Return on Ad Spend with robust audience measurements and offline attribution,” says, Tobin Thomas, CEO, Lifesight.