Singapore — Clear Channel raises its game this April by turning bus shelters into a ‘3D’ retro arcade game kiosk in Coca-Cola’s latest campaign titled, Fizz Up with a #Cokebreaks5. The spectacle was built with the aim of encouraging youths of ages 18 to 24 to remember to take a refreshing break from their studies so they can reset and increase productivity.

Bus shelters took on an overnight transformation and turned the 6-sheet into the style of a “3D” retro arcade game kiosk using 8-bit pixelated icons and font types, complete with digital screens. The kiosk challenges players to FIZZ UP WITH A #COKEBREAK5 where the objective of the game is to get as many ‘Fizz Points’ as possible to beat the highest score simply by tapping on all the Coke bottles while avoiding falling objects. All players get to win a chilled bottle of Coke Stevia which is dispensed after the TVC playback (while stocks last).

“We saw success from our past similar campaigns that garnered more than 27,000 brand interactions and learnt that nostalgia works. And we highly recommended this approach when the nostalgic theme fits with the brand’s execution plans.”, says Amanda Woo, Head, Client Partnerships and Business Development.

“Coca-Cola has taken this one level-up by digitising the game and creating a whole new experience for its fans. The reward with a Coke Stevia will be a real draw for commuters.”, she adds.

The campaign will run till 25 April and are strategically located along B08 AYE OS NUS and B05 Jurong West St 63 OS Block 649A Pioneer MRT near Jurong West Sports Hall, both of which are near schools like NTU and NUS where students are up and about.

Media Agency: Mediacom