Singapore — foodpanda Singapore has unveiled a 3D Marquee display campaign with Clear Channel Singapore, to raise awareness of their partnership with DFI Retail Group and yuu Rewards Club to boost the quick-commerce category and expand the value foodpanda Singapore brings to customers.

As part of the partnership, foodpanda users can shop for close to 20,000 grocery items combined from Cold Storage, CS Fresh and Giant island-wide, with the same price offered in-store. Offering delivery within an hour, this provides customers with the fastest online grocery shopping experience in Singapore. They also get to earn yuu Points on foodpanda transactions made across over 20,000 restaurants and merchants in Singapore.

The 3D Marquee located at B07 Victoria Road, outside Bugis Street, showcases foodpanda’s iconic brand ambassador, Pau-Pau, alongside a variety of 3D models of fresh groceries such as bananas, broccoli, cereal, and wine – items that customers can order from partnered supermarkets.

foodpanda has secured 6-sheet placements in residential areas for broader exposure to their target audience, in addition to the 3D Marquee to increase foodpanda’s visibility to become customers’ go-to for all their grocery needs.

“Our bus shelters allow online brands to have a real-world presence in public spaces that’s crucial for brand recognition and connecting with the audience. It enhances customer loyalty and spending, as consumers tend to favour familiar brands. This, in turn, not only enhances brand visibility but also drives increased engagement and transactions on the platform.” Cheryl Loon, Senior Marketing Manager, Clear Channel Singapore

“With Singapore’s most iconic supermarkets now available only on foodpanda, we are one step closer to building foodpanda as customers’ go-to for all grocery needs. To ensure top-of-mind, we need to find creative, effective, and impactful ways of showcasing the variety, freshness, and convenience we offer. We believe in simple yet effective messaging, and the 3D Marquee along with 6-sheet placements helps us to deliver exactly that – that we deliver groceries fast, fresh, and fuss-free.” – Judson Teo, Head of Marketing for New Verticals, foodpanda Singapore