3 Oct 2019

McDonald’s Singapore goes OOH in their latest launch Hershey’s McFlurry.

We have been dedicated partners for McDonald’s and have come a long way and taken huge steps to champion creativity and innovation, maintaining McDonald’s as the top fast-food brand in Singapore. Partnering with the award-winning team at OMD, we launched the new flavour with a creative you cannot miss. In an overwhelming response, a total of 2,700 cups has been given over the weekend.

- Amanda Woo
Chief Development Officer

no alt

Singapore — McDonald’s launches larger than life sized ‘McFlurry Cup’ on Clear Channel Singapore bus stop shelters in its recent launch of Hershey’s range of chocolate desserts comprising soft serve cones, sundaes and McFlurry.

Targeted at the general public, Clear Channel Singapore’s 6-sheet panels were transformed into a countdown timer where commuters could grab a Hershey’s McFlurry cup with a Be Our Guest (BOG) card inside when the timer reached 00:00:00 just last week. With the BOG card, one can redeem the new Hershey’s Mcflurry from any of McDonald’s restaurants from today.

The two bus stop installations were at outside Dhoby Ghaut MRT station between Plaza Singapura and Macdonald House, outside Serangoon MRT Station Exit C/ Blk 201 and Blk 131 Jurong Gateway Road.


We have been dedicated partners for McDonald’s and have come a long way and taken huge steps to champion creativity and innovation, maintaining McDonald’s as the top fast-food brand in Singapore. Partnering with the award-winning team at OMD, we launched the new flavour with a creative you cannot miss. In an overwhelming response, a total of 2,700 cups has been given over the weekend.” says Amanda Woo, Chief Development Officer, Clear Channel Singapore.

Media Agency: OMD Singapore
Creative Agency:  DDB Singapore