Singapore — To raise awareness and drive product samples, Allswell Trading Pte ltd launches the new and healthier Red Bull Plus alongside Clear Channel Singapore, turning bus shelters into a larger-than-life ‘vending machine’. The ‘vending machine’ will be opened to the public till 30 October 2018.

The installation that features a hero image of a can of Red Bull Plus not only showcases the attributes of the beverage but encourages commuters to grab themselves a sample. The execution uses a smart technology activation via EZ-LINK card where commuters can simply tap their cards and the machine automatically dispenses the samples. What makes the campaign more attractive is the chance to win $280k worth of prizes in their national consumer promotion ‘Pull Tab To Win’ (runs till 31 December) if their free can reveals a winning tab.

“Brands are increasingly using experiential concepts and interactivity to create immersive brand experiences. The Red Bull Plus campaign showcases how messaging is adapted to the OOH environment to generate engagement (sampling) and brand recall at the closest point of purchase. With 100% coverage in and around supermarkets and convenient stores, the campaign is strategically placed to impact purchase consideration when and where it matters.”, says Amanda Woo, Head of Client Partnerships and Business Development at Clear Channel Singapore.

“We are always exploring interesting and innovative formats to interact with our consumers. The giant vending machine concept not only allow us to bring our product to life in a visually impactful way, it also offers a delightful incentive for consumers to sample the new product”, says Jenny Foo, Head of Marketing, Red Bull Singapore.