3 Aug 2019

Singapore Airlines flaunts the wonders of Northern Territory (NT), Australia in Out-of-Home.

It is a challenge for destination marketers to sum up a travel experience in one campaign. Singapore Airlines has carved the very essence of the Northern Territory and brought the destination experience to the streets of Singapore in the form of real-life replicas. We believe that the visually stunning creative of the diverse regions and gems of the Northern Territory will spark interest and impact travel consideration, leading commuters to begin planning their adventurous journey.

- Amanda Woo
Head, Client Partnerships and Business Development

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Singapore — Singapore Airlines gives commuters a spectacular preview of what’s known as the ‘World’s Biggest Museum On Earth’, the Northern Territory, Australia through its creative Out-of-Home (OOH) installations on Clear Channel Singapore’s format to promote and inspire travel via Darwin on SilkAir (regional wing of Singapore Airlines). Targeted at PMEBs and travellers who enjoy a good mix of wildlife, culture, nature and food, the installations which are replicas of actual places, aim to highlight the incredible natural beauty of Northern Territory’s diverse regions from the tropical Darwin and Top End to the rich outback of the Red Centre and the list adventures that travellers can embark on. Moreover, the Northern Territory as a destination promises a different travel experience without having to worry about inaccessibility.

The three installations will be located at Robinson Road, Bras Basah and North Bridge Road each showcasing the Nature, Wildlife and Culture aspect of the Northern Territory respectively, till 7th August 2019.

“It is a challenge for destination marketers to sum up a travel experience in one campaign. Singapore Airlines has carved the very essence of the Northern Territory and brought the destination experience to the streets of Singapore in the form of real-life replicas. We believe that the visually stunning creative of the diverse regions and gems of the Northern Territory will spark interest and impact travel consideration, leading commuters to begin planning their adventurous journey.”, says Amanda Woo, Head, Client Partnerships and Business Development

Media Agency: PHD Singapore

Creative Agency: TBWA Singapore