3 Jul 2019

The Walt Disney Company (Southeast Asia) brings the adventures of Disney and Pixar’s Toy Story 4 to life.

People are spending a lot of time a day on social media and mostly look for authenticity that’s inherent to user-generated content. The photo op installation allows users to express their creativity, allowing them to engage with the brand while the brand builds a rapport with a wide range of audiences. This bridges the offline to online gap that helps to propel awareness of the film

- Amanda Woo
Head of Client Partnerships and Business Development

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Singapore — To raise awareness for the newly release movie, Disney and Pixar’s Toy Story 4, The Walt Disney Company (Southeast Asia) alongside Clear Channel Singapore turns 6-sheet bus stop panels into a 3D-lit photo op targeted at families with kids, young adults and those who’ve grown up following the award-winning animation film since its first release in 1995.

Focused on creating something experiential for commuters, a sectional 3D caravan was created using elements from the movie to bring out the characters of the film and allow fans to be part of Disney and Pixar’s Toy Story 4 adventure. Fans may position themselves within the acrylic “back window” of the “caravan” for a sharable photo opportunity with Woody, Buzz Lightyear and friends.  They are also encouraged to upload the photos onto social media platforms using the hashtag #ToyStory4SG.

“People are spending a lot of time a day on social media and mostly look for authenticity that’s inherent to user-generated content. The photo op installation allows users to express their creativity, allowing them to engage with the brand while the brand builds a rapport with a wide range of audiences. This bridges the offline to online gap that helps to propel awareness of the film.”, says Amanda Woo, Head of Client Partnerships and Business Development, Clear Channel Singapore.

The campaign will run till 3 July 2019 and is strategically located at the bus stops at Plaza Singapura, West Coast and Sengkang where they are in close proximity to Cinemas to drive movie ticket purchase.