Uber owns the OOH journey with Clear Channels Domination Pack
For OOH, it is all about reach and frequency – delivering the top-of-mind for brands.
- Amanda Woo
Head of Client Partnerships and Business Development
Singapore — Uber Singapore will hit the road with Clear Channel’s Domination Pack in their latest UberFLASH campaign starting 15 to 28 February 2018. The Domination Pack creates an overnight reach across a network of 500 6-sheets at an attractive rate.
To date, Clear Channel owns 85% of the bus shelters with over 5000+ advertising faces distributed across Singapore. With the domination pack, as the name defines will allow for the brand to dominate island wide across multiple touch-points and across points of interest such as supermarkets, offices, schools, watering holes and shopping malls just to name a few.
“For OOH, it is all about reach and frequency – delivering the top-of-mind for brands. We own the majority and scale of bus shelters and no other player can promise that your brand will dominate the consciousness of consumers when they are out of home, or guarantee a presence at 1-out-of-every-3 bus shelters across the island.”, says Amanda Woo, Head of Client Partnerships and Business Development at Clear Channel Singapore.
“Uber will have an edge above its competition in maximising reach and awareness for their latest product, UberFLASH, partnered with ComfortDelGro. This is also highly targeted and relevant where our ads speak to cab commuters in the places they are at.”, she adds.
UberFLASH is the latest product in the Uber app that matches riders to the closest available ride which includes private-hire cars and ComfortDelGro taxis. The combined fleet of cars and taxis now available on the Uber app means riders can get a car faster and at an affordable price. Not just commuters but Uber Drivers get a slice of the cake too as the product provides greater efficiency. This means a decrease in waiting time and an increase in rider demand for ridesharing services, unlocking better earning opportunities.