About
Singapore’s
first purpose-built exchange
OutSmart Pro, Singapore’s first purpose-built exchange for out-of-home, is a programmatic trading service for digital out-of-home.
Programmatic Digital Out-Of-Home (pDOOH) brings a viable and valuable new channel of flexible, creative, data-rich and affordable OOH inventory that benefits advertisers, agencies and consumers.
pDOOH allows you to buy Clear Channel Singapore’s digital inventory from the same Demand Side Platforms (DSPs) that are trading online, mobile and other digital channels, making the promise of a frictionless digital ecosystem a reality.
OutSmart Pro allows us to fit into the established digital ecosystem. And it’s our job to convince you why digital budgets could be transferred to OutSmart Pro.
Why OutSmart Pro?
OutSmart Pro starts with a simple premise: It's all about you.
You need speed and control over OOH (ability to start / stop or increase / decrease goals). And it’s our job to convince you why digital budgets could be transferred to OutSmart Pro.
You need intelligence from OOH (data to inform your investment, from optimisation to attribution).
You invest in digital and you need synergies between OOH and your other digital investments, like mobile, social or search.
You invest in digital and you need synergies between OOH and your other digital investments, like mobile, social or search.
You think digital signage parlance like “spots” and “loops” are passe; and you care more about audiences and impressions.
You think digital signage parlance like “spots” and “loops” are passe; and you care more about audiences and impressions.
You think being location-based is important but being proximity-based is becoming even more important.
You want your OOH campaign to be more responsive, so you can take contextual advantage of situational triggers, such as the weather, times, activities and occasions; and even your budget.
Testimonials from our Partners
“We embarked on OutSmartPro with Clear Channel as we wanted to ensure a more targeted, effective and cost-efficient way of reaching out to our consumers, and this can be achieved through programmatic trading on Outdoor Media. It was relevant for our recent POKKA Coffee Campaign where we wanted to reach out to the right target audience and generate demand for our POKKA premium coffee range. Outsmart Pro provided us with the flexibility to track real-time impressions and reach out to our target audience in their path to purchase, at the right time and at the right place.”
Marilyn Tan
Former General Manager (Marketing & eCommerce Division), POKKA Pte Ltd
“Today’s digital buyers are eager to access the best of out-of-home media – high-impact, premium inventory such as Clear Channel’s digital screens – combined with the audience targeting and measurement capabilities that we provide through programmatic. We’re excited to add Clear Channel Singapore to our SSP’s global marketplace for the world’s buyers to reach consumers through flexible transactions and data-driven strategies.”
Ben Baker
Managing Director, APAC, Vistar Media
“We are thrilled to continue expanding our digital out of home (DOOH) footprint through this key partnership with Clear Channel Singapore in the SEA region. It’s promising to see Outsmart Pro entering the programmatic DOOH ecosystem and we look forward to powering their impression-based direct buys through our white-labelled, tailored Ad Server and Audience & Measurement solution. Programmatic DOOH is now a crucial component of any omnichannel media strategy and through the Hivestack SSP, Outsmart Pro will be able to deliver programmatic DOOH campaigns at scale, whilst driving demand for Clear Channel Singapore from digital buyers through the Hivestack DSP.”
Andreas Soupliotis
President & CEO, Founder, Hivestack
“We are glad to further strengthen our partnership with Clear Channel Singapore, one of the most innovative OOH companies globally. Quividi’s high-fidelity data combined with Clear Channel’s LEXI and OutSmart Pro enable advanced monetization and targeting models for DOOH, that set new benchmarks for the industry. We are also thrilled to see leading DOOH programmatic platforms such as Hivestack and Vistar Media amplify those initiatives, paving the way to a new audience measurement paradigm powered by first-party real-time data”.
Olivier Duizabo
President, Quividi
“We leveraged on OutSmart Pro for our Dengue 2020 Campaign. This was the same period when COVID-19 hit our shores and cases were on the rise. While there was a need to ensure OOH presence especially at residential areas since people were still heading out to get necessities, the challenge was to determine how to optimize the cost against traffic per face buys. With the help of OutSmart Pro, we were assured that the media dollars spent was pegged to footfall numbers. In times of uncertainty, the flexibility of OutSmart Pro delivered well for our campaign and showed up as one of the top channels for awareness from the 3rd party survey conducted.”
