Products
A dynamic mix of products that allows your brand to surround and immerse consumers when they are Out of Home.
Complemented with other advertising in an integrated media plan, our products can build or extend reach, amplify a campaign, and drive consumers to engage with your brand online/ on mobile or in-store.
6-sheet
Impact and Visibility.
Our 6-sheet Proximity Packs use smart planning to allow brands to target specific audience segments, where they are, at the right time. View Audience Knowledge.
Play
First-and-largest Digital OOH
Play brings together: speed, control and intelligence – from fixed ownership, to flexible ownership, to reactive and conditional ad-serving, to proof-of-play – to help brands reach audiences where they live, work and play. Buy into Digital OOH with
Play+
Designed to give advertisers flexibility and ownership, our audience views with Play+ is an industry-first in the DOOH space, where the standard conversation still revolves around the “opportunity-to-see”.
OutSmart Pro
pDOOH allows you to buy our digital inventory from the same DSPs that are trading online, mobile and other digital channels, making the promise of a frictionless digital ecosystem a reality.
The Canopy
Branding with Impact.
The motorists’ 2D rooftop billboard, the distinctive large landscape format reaches out to travelling vehicle commuters on the road and establishes brand stature. Break through the clutter with The NEW Canopy and capture motorists’ attention.
The
Classifieds
Proximity, Point-to-Purchase.
By being in proximity to your retail point, this format encourages top-on-mind recall en-route to points-to-purchase.
Electric City
The first-ever large format street-side digital billboard.
Located in Orchard and Robinson, the ultra high-definition display of the format supports full-motion and audio-visual content that deliver an immersive experience. A tech-fuelled product, Electric City enables OOH-to-Mobile integration with NFC, Microphone and RFID to deliver interactive campaigns.
Watch Electric City in action here.
The Marquee
Branding with Impact.
Bringing brands to life with a 3D rooftop billboard. Its sheer size and position allows for elaborate creative execution that generates PR and earned media opportunities. Located across high impact city locations over an extended period.
The Metaverse
Re-imagine OOH.
Gain first-mover advantage and create immersive experiences with us within Decentral Games. Games include ICE poker and Diamond Hands City, the busiest areas that account for more than 60 percent of all traffic.
The Multi-Wrap
12-Weeks, Multi Offers.
An evolved version of The Wrap, an additional panel allows for interchangeable information where brands can display varied promotional offers across a 12-week period or more – at an affordable rate.
The Multi-Display
12-Weeks, Multi Offers.
An evolved version of The “NEW” 6-sheet format, an additional panel allows for interchangeable information where brands can display varied promotional offers across a 12-week period or more – at an affordable rate.
The
“NEW” 6-sheet
Scaled Up Branding, for Le$$.
The size of a 6-sheet, at a fraction of the price! This format also benefits from the same widespread distribution of a 6-sheet, with its vast distribution across a variety of environments.
The Spectacular
Branding with Impact.
Located in the heart of Orchard, our Orchard Road billboard and events venue create presence and allows for on-ground activation – to deliver unbeatable impact, reach and brand prestige. The Spectacular reaches out to a broad audience; tourist, locals and motorists.
The
Street Billboard
Branding with Impact.
A street level billboard, this large format display builds strong brand and product image association. Located at high traffic areas such as CBD, Orchard, Marina Bay and exclusive residential zones.
The Wrap
Branding with Impact.
A landscape vinyl display for maximum visibility. Integrated with the bus shelter, and the commuting journey, The Wrap simulates an ambient advertising experience.